Tory message: The Labour, LibDem, SNP coalition of chaos would endanger Britain.
Labour message: Britain suffers from a rigged system which only Labour can overturn.
LibDem message: The LibDems are the only genuinely anti-Brexit party.
SNP message: The only party that can prevent an out of control, unfettered Tory government in Scotland is the SNP.
UKIP message: Immigration is about numbers and UKIP is the only party which will reduce net immigration to a sustainable level.
Green message: Progressive parties should work together to defeat the Tories.
Cut through: Labour campaign launch rails against the establishment and media.
Odds (overall majority): Con 1/14, Hung Parliament 11/2, Labour 25/1, LibDem 100/1, UKIP 500/1, Green 1000/1
Latest poll (YouGov/The Times, 19 April): CON 48%(+4), LAB 24%(+1), LDEM 12%(nc), UKIP 7%(-3), CON lead 24
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